World Wildlife Fund Canada

Animals, Environment

About World Wildlife Fund Canada

World Wildlife Fund Canada is the country’s largest international conservation organization. Connecting the power of a strong global network operating in more than 100 countries with on-the-ground conservation efforts across Canada, we are dedicated to reversing the decline of wildlife and combating climate change.

Our long-term vision is simple: a Canada with abundant wildlife, where nature and people thrive. To achieve it, WWF-Canada uses the best available scientific and Indigenous guidance and knowledge to conserve species at risk, protect and restore threatened habitats and address climate change with long-term nature-based climate solutions.

WWF-Canada focuses our efforts on five key areas:

  • Conservation management and integration
  • Science, knowledge and innovation
  • Resilient habitats
  • Restoration and regeneration
  • Wildlife and industry

Our conservation work is made possible through the generous support of donors who are just as committed to protecting the future of nature as we are. Together, we can reduce the most pressing threats to the diversity of life in Canada and around the world, now and for generations to come.

Our Impact

For more than 50 years, WWF-Canada has worked to protect wildlife and nature. With the support of countless caring Canadians, we have protected more than 1 million sq. km. of our country. Sea otters swim free off Haida Gwaii, grizzlies and wolves roam huge swathes of wilderness in the Rockies, belugas dive in the St. Lawrence and polar bears, narwhal and bowheads glide through protected icy expanses in the Arctic because of our donors.

Here are just a few of our successes:

  • Tallurutiup Imanga (Lancaster Sound) gained protection with a vastly expanded boundary. It wouldn’t have been possible had Shell Canada not voluntarily relinquished permits after a lawsuit launched by WWF-Canada.
  • Completed the first-ever national assessment of the health of Canada’s freshwater ecosystems and the threats they face.
  • Helped to secure protection of B.C.’s Great Bear Rainforest and coastal sea, which included the cancellation of the Northern Gateway Pipelines project.
  • Founded the Forest Stewardship Council, which led to the certification of more than 60 million hectares of sustainably managed forest in Canada.

Your gift to WWF-Canada will help us continue our work toward a future in which both nature and people can thrive for generations to come.

How your gift will be used

The choices we make today will decide the future for us, for wildlife and for all of nature. By choosing to leave a gift in your Will to WWF-Canada you can extend your love of nature beyond your lifetime, provide for your family and ensure a healthier planet for future generations.

Your Will is an opportunity to write your story, and the story of our natural world, long past your time on Earth. It’s a testimony to your values, your passions, and your vision. As the grateful steward of your legacy, WWF-Canada will honour your dedication to wildlife and your wishes for how your gifts are used. Estate gifts are gratefully received and used to advance conservation in the following year.

It’s hard to predict with certainty so far down the road which conservation challenges will need the most resources. Legacy gifts provide WWF-Canada with the flexibility to adapt to new and emerging environmental threats. You can make sure we’re always ready to join the fight by remembering WWF-Canada with a gift in your Will.

With your support, we can continue to protect nature and wildlife right here in Canada and beyond.

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Charity details

Charity Number

119304954 RR 0001

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