A sleeping polar bear with a young cub lounging on top of it in a snowy field with evergreen trees in the background.


Animals, Environment


WWF-Canada’s long-term vision is simple: a Canada with abundant wildlife, where climate change is kept in check, and where nature and people thrive. But without urgent intervention, that future is at risk.

Think of a five-year-old child today, witnessing or hearing of wildfires, floods and heatwaves across the world. By the time they are 15, these terrible climactic events will be commonplace. When they are 30, Arctic summer sea-ice will have all but disappeared, affecting weather around the globe and threatening the foundation of Arctic ecosystems. When they are 50, sea levels will continue to rise, affecting coastal communities. And when they are 75, our planet could be up to 4 degrees warmer. Countless species will go extinct and large swaths of our planet will be uninhabitable.

It doesn’t have to be this way. Together, we can choose a different path — one that leads to a planet coming back into balance.

WWF-Canada has an ambitious 10-year plan to fight the dual crises of biodiversity loss and climate change with one of the best, most effective tools around: nature. We will draw on scientific knowledge and seek guidance from Indigenous partners to ensure our work is inclusive and long-lasting. And we will reinvigorate people and communities to take action for wildlife.

Over the coming decade, WWF-Canada will:

  • Restore at least one million hectares, regenerating lost complex ecosystems that provide essential wildlife habitat and sequester carbon in nature.
  • Protect and steward at least 100 hundred million hectares of vital ecosystems to ensure long-lasting networks of well-protected habitats for at-risk species.
  • Reduce carbon emissions by 30 megatonnes by restoring carbon-rich habitats and reducing the destruction of current carbon stores.

Our Impact

Over the last 50 years, WWF-Canada has helped save beluga populations in the St. Lawrence from extinction, worked to protect caribou calving grounds in Nunavut and the Northwest Territories, and safeguarded countless species through the restoration and protection of habitats across the country. This work is only possible thanks to the support of our donors, including those who left gifts big and small to WWF-Canada as part of their Will.

Here are just a few of our successes:

  • Supported over 1,000 field projects on Canadian wildlife species.
  • Gained protections in Tallurutiup Imanga (Lancaster Sound) with a vastly expanded boundary.
  • Completed the first-ever national assessment of the health of Canada’s freshwater ecosystems and the threats they face.
  • Established more than 1,000 new parks and other protected across Canada through our Endangered Spaces campaign.
  • Played a vital role in the passing of the federal government’s Oceans Act, Fisheries Act and Species at Risk Act.

See what your legacy could be

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Legal Name

World Wildlife Fund Canada

Charity Number

11930 4954 RR0001

How your gift will be used

Think of that five-year-old again. Today, they’re helping to grow native flowers in their grandparents’ garden. When they turn 15, 30 per cent of land, freshwater and oceans will be protected. When they turn 50, wildlife populations will be thriving. When they turn 75, our climate will be coming back into balance.

This is the future you have the power to help create. By choosing to leave a gift in your Will to WWF-Canada you can extend your love of nature beyond your lifetime, provide for your family and ensure a healthier planet for future generations.

Your Will is an opportunity to write your story, and the story of our natural world, long past your time on Earth. It’s a testimony to your values, your passions, and your vision. As the grateful steward of your legacy, WWF-Canada will honour your dedication to wildlife and your wishes for how your gifts are used. Estate gifts are gratefully received and used to advance conservation in the following year. We’re truly thankful for every contribution.

To learn more about the impacts legacy gifts are making, view our brochure.


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